CLEAN FOUNDATION, A CAMPAIGN FOR PURE MAKEUP


Identity and product concept for a safe-makeup initiative, Clean Foundation. This name was chosen because "foundation" is liquid makeup, as well as a type of organization. The logo's form is reflective of the partitions within a powder compact. The mark was designed so that consumers can rub a sample of their makeup on the paraben-sensitive center, and based on whether it turns red or blue, determine its paraben content.